Clarity. Design. Genuity.

/klerədē/
noun

the quality of coherence and intelligibility,
of purity or transparency,
of being certain or definite

/dəˈzīn/
noun

the art or action of conceiving of and producing a plan
with purpose or intention behind an action,
fact, or material object

/jə'n(y)ooədē/
noun

the quality or state of being genuine;
authenticity; originality